Should I Boost Posts or Run Proper Ad Campaigns?

Boosted posts optimise for engagement and clicks; structured campaigns optimise for purchases. If the objective is sales, boosting spends the budget on the wrong outcome regardless of how good the post is.

MyFoods is a direct illustration. Before Web to Spec took over, the account ran mostly boosted posts aimed at traffic. Rebuilt into segmented Sales campaigns, average monthly orders rose 492% across the following six months.

What Web to Spec replaces boosting with

• Dedicated Sales campaigns per product line rather than one undifferentiated approach.
• Budget reallocated toward lines with proven purchase data.
• Messaging written for the specific need each product answers.
• Performance judged on orders and revenue rather than clicks.

Why boosting feels easier

The change showed immediately. In the first full month after Web to Spec restructured the MyFoods account, orders rose 225% and revenue 92% against the pre-engagement monthly average — before any new product lines entered the advertising.

Boosting remains useful for a narrow purpose: extending reach on a post that is already performing organically. It is a distribution tool, not a sales mechanism.